# System Inventory

## What is Upzelo?

Upzelo is a **loyalty and rewards platform** that helps online stores and businesses build customer loyalty programs. Customers earn points, get rewards, and businesses get insights into customer behavior—all integrated seamlessly into their existing storefronts.

***

## Three Main Parts

### 1. **The Control Center** (Upzelo Backend)

* The "brain" of the system—handles all business logic and data
* Manages customer loyalty data, rewards programs, and referral programs
* Syncs with Shopify stores to keep customer information up to date
* Processes all customer interactions and sends engagement campaigns (email, SMS, etc.)
* Runs on cloud infrastructure (AWS) to handle high volume

### 2. **The Customer Widget** (Launcher)

* A popup that customers see on merchant websites
* Shows loyalty points, available rewards, referral programs
* Easy-to-use interface that looks great on phones and computers
* Loads automatically when a merchant adds our script to their website

### 3. **The Shopify App**

* Special configuration dashboard for Shopify store owners
* Automatically deploys the loyalty widget to Shopify stores
* Syncs customer orders and data from Shopify
* Manages checkout extensions (loyalty discounts at purchase time)

***

## Key Features

**For Customers:**

* Earn points from purchases
* Redeem rewards
* Participate in referral programs
* Get exclusive offers and memberships
* Digital wallet passes (Apple Wallet, Google Pay)

**For Merchants:**

* Customizable loyalty campaigns
* Customer scoring and segmentation
* Subscription billing integration
* Multi-channel engagement (email, SMS, push notifications)
* Real-time analytics and reporting
* Direct Shopify integration

***

## How It Works

```
Customer visits merchant website
           ↓
Sees loyalty widget (our system)
           ↓
Earns points, redeems rewards
           ↓
Data syncs with payment processors & Shopify
           ↓
Merchant gets insights, sends campaigns
```

***

## Where It Runs

* **Backend**: AWS cloud infrastructure (handles up to 750 simultaneous customers)
* **Widget**: Customer browsers (lightweight, no installation needed)
* **Merchant Dashboard**: Web-based (works on any computer)

***

## What It Connects To

* **Shopify**: Full integration for orders, customers, inventory
* **Communication**: Email, SMS, push notifications for campaigns
* **Digital Wallets**: Apple Wallet, Google Pay
* **Reviews**: ReviewsIO, Judgeme, Feefo (for social proof)

***

## Current Capacity

* Handles 750 concurrent active customers
* Supports 40+ background workers for processing (payments, emails, data sync)
* Can process 10+ different types of incoming webhooks simultaneously
* Processes thousands of customer interactions per minute during peak times

***

## System Status

All three components work together seamlessly:

* Widget loads in merchant storefronts in milliseconds
* Backend syncs data in real-time
* Shopify integration is fully automated

The system is designed to scale—as more merchants use Upzelo, the platform grows with them.


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